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Al Asala Furniture company logo featuring blue Arabic calligraphy text Al Asala الأصالة representing the brand identity

Terms and Conditions of Use and Sale

Effective date: May 4, 2026 Last updated: May 4, 2026

These Terms and Conditions (“Terms”) govern your use of https://www.alasalafurniture.com (the “Website”) and any sale of goods or services by Madar Al Noor General Trading LLC, operating under the trading name “Al Asala Furniture” (“we”, “us”, “our”, “Seller”), Trade Licence No. 918328, TRN 104586776700003, with registered address at Block 3 Unit 11 and Block 3 Unit 12, Dubai Municipality Furniture Market, Nad Al Shiba Third, Dubai, United Arab Emirates.

By accessing the Website, submitting an inquiry, requesting a quotation, or placing an order, you (“Customer”, “you”) agree to these Terms. If you do not agree, please do not use the Website.

These Terms apply to business-to-business (B2B) transactions with corporate customers, including office fit-out contractors, project managers, facility managers, and procurement officers. Where you are acting as a consumer (i.e., for purposes outside the course of your trade or profession), additional consumer protection rights under UAE Federal Law No. 15 of 2020 on Consumer Protection may apply and shall prevail over conflicting provisions in these Terms.


1. Definitions


2. Use of the Website

2.1 Permitted use

You may browse and use the Website to research products, request quotations, place orders, and contact us, subject to these Terms.

2.2 Prohibited use

You may not:

2.3 Account

If account features are enabled, you are responsible for maintaining the confidentiality of your login credentials and for any activity under your account.


3. Quotations

3.1 Validity

Quotations issued by us are valid for 30 days from the date of issue, unless a different validity period is stated on the quotation.

3.2 Acceptance

A binding contract is formed only when:

Until we acknowledge the Order, we may withdraw or amend the Quotation, including in cases of clerical error, supplier price changes, or stock unavailability.

3.3 Custom orders

Custom or made-to-order Goods are subject to additional terms set out on the Quotation, including longer lead times, deposit requirements, and limited cancellation/return rights (see clause 11).


4. Prices, taxes, and payment

4.1 Prices

Prices are quoted in UAE Dirham (AED) and, unless stated otherwise, are exclusive of:

We are VAT-registered in the UAE under TRN 104586776700003. VAT will be added at the prevailing rate on every invoice.

4.2 Payment terms

Unless otherwise agreed in writing on the Quotation, payment terms are:

4.3 Payment methods

4.4 Late payment

Without prejudice to any other right, overdue invoices accrue interest at 1% per month (or the maximum rate permitted under UAE law, whichever is lower) from the due date until paid in full. We reserve the right to suspend further deliveries while invoices remain overdue.

4.5 Withholding

You shall make all payments in full without set-off, counterclaim, or deduction, except as required by law.


5. Delivery and installation

5.1 Delivery zones and lead times

Delivery is provided across the United Arab Emirates and, by separate arrangement, to Gulf Cooperation Council (GCC) countries. Indicative lead times are set out on the Quotation. They are estimates, not guarantees, and may be affected by stock availability, customisation, customs clearance, and Force Majeure.

5.2 Installation

Installation services, where ordered, are performed by our technicians or authorised contractors. The Customer is responsible for ensuring the installation site is ready (cleared, clean, with safe access and adequate working space) on the agreed date. Standby or re-attendance charges may apply if the site is not ready.

5.3 Risk and title

5.4 Inspection on delivery

The Customer shall inspect the Goods within 48 hours of delivery and notify us in writing of any visible damage, shortage, or non-conformity. After this period, the Goods are deemed accepted, save for latent defects which become apparent only later.


6. Quality, warranty, and remedies

6.1 Conformity

We warrant that the Goods will, on delivery, conform in all material respects to the specifications agreed in the Order.

6.2 Warranty

Our standard manufacturer warranty applies as set out at /warranty-policy/. Specific warranty terms (duration, scope, exclusions) are listed on each product page where applicable. Warranty claims must be submitted in writing to sales@alasalafurniture.com with proof of purchase, photographs, and a description of the issue.

6.3 Exclusions from warranty

The warranty does not cover:

6.4 Remedies

Where Goods are validly proven to be defective during the warranty period, our remedies are limited to (at our option): (a) repair of the Goods, (b) replacement of the Goods, (c) refund of the price paid for the affected Goods.

This is the Customer’s sole and exclusive remedy in respect of defective Goods.


7. Returns, cancellations, and refunds

The Customer’s rights to cancel an Order, return Goods, and receive refunds are set out in our Refund and Returns Policy at /policies/refund-returns/, which is incorporated by reference. In summary:


8. Intellectual property

8.1 Our IP

All content on the Website — including text, images, drawings, technical specifications, brand names, and logos — is owned by us or licensed to us. You may not copy, reproduce, distribute, or create derivative works without our prior written consent, except for the limited browsing and personal/internal-business viewing permitted by these Terms.

8.2 Customer-supplied content

If you provide drawings, layouts, or specifications to us for the purpose of a quotation or custom order, you warrant that you have the right to do so and that the materials do not infringe any third-party rights. You grant us a non-exclusive licence to use that material solely for the purpose of fulfilling your Order.

8.3 Trademarks

“Al Asala Furniture” and our associated logos are trademarks used by us. Use of these marks without our consent is prohibited.


9. Confidentiality

Each party shall keep confidential all non-public information disclosed by the other party in connection with these Terms. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.


10. Liability

10.1 Limitations

Nothing in these Terms limits liability that cannot be excluded under UAE law (including liability for fraud, gross negligence, or wilful misconduct). Subject to that:

10.2 Insurance

The Customer is responsible for arranging insurance for the Goods from the moment risk passes to it under clause 5.3.


11. Customer obligations

The Customer shall:


12. Anti-bribery and anti-corruption

Each party shall comply with all applicable laws on anti-bribery, anti-money-laundering, and sanctions, including UAE Federal Decree-Law No. 20 of 2018 (anti-money-laundering). Neither party shall offer or accept any inducement that breaches such laws.


13. Data protection

Our handling of personal data is governed by our Privacy Policy at /privacy-policy/, which is incorporated into these Terms by reference. Each party shall comply with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“PDPL”) and, where applicable, the EU GDPR.


14. Entire agreement and order of priority

These Terms, together with the relevant Quotation, the Privacy Policy, the Refund and Returns Policy, and the Warranty Policy, form the entire agreement between us and the Customer for any Order. In case of conflict, the order of precedence is: (1) the Quotation, (2) these Terms, (3) the supporting policies.

No variation is binding unless agreed in writing by an authorised representative of each party.


15. Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force, and the invalid provision shall be replaced with a valid one that most closely reflects the original intent.


16. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations to the extent that such failure is caused by an event beyond its reasonable control, including but not limited to: acts of God, war, civil unrest, pandemic, governmental restrictions, port closures, customs delays, fire, flood, earthquake, supply-chain disruption, or strike. The affected party shall notify the other promptly and shall use reasonable efforts to mitigate the impact.


17. Assignment

The Customer may not assign or transfer any rights or obligations under these Terms without our prior written consent. We may assign our rights to any group company or successor in business.


18. Governing law and jurisdiction

These Terms and any non-contractual obligations arising in connection with them shall be governed by and construed in accordance with the laws of the United Arab Emirates and the applicable laws of the Emirate of Dubai.

The parties agree that the courts of Dubai (mainland) shall have exclusive jurisdiction over any dispute or claim arising out of or in connection with these Terms, save that we reserve the right to commence proceedings in any other jurisdiction where the Customer is located or holds assets, in order to enforce a judgment or protect our rights.

The parties may agree, in writing, to refer any dispute to mediation or arbitration before resorting to court proceedings.


19. Contact

For any question about these Terms or any Order, please contact:

Madar Al Noor General Trading LLC (Al Asala Furniture) Block 3 Unit 11 and Block 3 Unit 12 Dubai Municipality Furniture Market Nad Al Shiba Third, Dubai United Arab Emirates

Trade Licence No.: 918328 TRN: 104586776700003

Email: sales@alasalafurniture.com Telephone: +971 (0)52 889 2288